product + experience + visual communication designer

Connecting the dots to deliver better digital products & services

I’m a hands-on leader who shifts between individual contribution and management as needed.

Here’s some things I can help with

Transformational Leadership

Practice Development

Strategic Journey Oversight

Storytelling & Communication

Discovery Research & Iterative Testing

Rapid Prototyping

Hands-on Delivery

Examples of my work

Rapid modernization

Transform four outdated mobile payment experiences with a new brand and design system.

Take a look

End-to-end experience design

Create a customer-first journey for purchasing an electric vehicle.

Take a look

Strategic opportunity creation

Apply an empathetic, human-centered approach to payment assistance.

Take a look

Culture shifting

Cultivate customer empathy and spark adoption of design methodology.

Take a look

I also

teach product story creation using AI

help find your visual language

For more info, shoot me a message!

Fun facts about me

I’m launching a sailing program for youth.

My parents were Ukrainian-Canadian homesteaders.

I swim every Sunday in the San Francisco Bay.

Partners I’ve worked with